Origine
Of The Project |
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The
launch of the Fashion in Africa (FIA) project on the 5th May 2006
was a huge success! Planning for the next event has already commenced!
The pilot project has set the stage for other African countries
to join South Africa and Tunisia in their quest to promote African
fashion and culture collectively to the rest of the continent and
the globe!
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The
first-ever Fashion in Africa event was a joint venture between the
Tshwane Municipality (Pretoria, South Africa) and the Tunisian Embassy.
The idea of collaboration with Tunisia in a culture-related venture
stemmed from President Thabo Mbeki's visit there in 2004 to promote
trade and business partnerships between this northernmost African country
and South Africa, the southernmost African country, symbolizing the
drive towards a united continent.
Any African country that would like to participate in the next event
can contact the project manager, Gerda Potgieter, at +27 12 3581308
or +27 12 82 896 0955 or e-mail: gerda@fashioninafrica.com
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| More
about Fashion In Africa
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 FIA is aimed at promoting African
fashion and culture. It envisaged giving rise to fashion-related
business opportunities and to open doors for all stake holders
in the fashion industry.It will also create opportunities for
other African countries to trade with each other, to the benefit
of Africa as a whole, thus supporting the NEPAD initiative and,
in the long run, NEPAD's key objectives. |
FIA project was designed to instill pride in African fashion and culture
as a whole, but also to celebrate the diversity of African culture and
fashion. In addition, the project was envisaged to strengthen ties between
African countries. The pilot project was also envisaged to create a
platform for promoting talent in the fashion and textile industries
in Africa. Moreover, the pilot project was to have paved the way for
expanding the initiative into the global market, especially through
the Tunisian partners, so as to promote African fashion and textiles
collectively at international events such as the fashion weeks in London,
Milan and Paris. If you would like Fashion in Africa to participate
in your event, contact the project manager.
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| Introduction
to the Fashion In Africa project... |
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The
cities of Tunis (Tunisia) and Tshwane (South Africa) have embarked
on a joint venture to promote African fashion and culture. The pilot
project, Fashion In Africa, is to be hosted by the City of Tshwane
and will be launched from 5 – 6 May 2006 at the Wonderboom Airport.
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The
launch will be in the form of a fashion show that will bring together
the northernmost and southernmost capitals of Africa, hence the theme: “When
north meets south”. Although the fashion show will focus on
designs from Tshwane and Tunis only, it will set the stage for other
African countries to join the project in the years after and help
unite Africa through fashion and culture. Partnering with African
countries to promote African fashion and culture is thus in the pipeline.
The Fashion In Africa pilot project
is a joint venture of the Municipality of the City of Tshwane and
the Tunisian Embassy. The fashion show is run under the auspices
of the Executive Mayor of Tshwane, and is fully endorsed by the
Municipal Manager, Mr Blake Mosley-Lefatola, and the Ambassador
of Tunisia in South Africa, Mr Ali Goutali.
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